But has it stopped anyone taking drugs?
Honest information about drugs | frank
The service provides high quality, impartial information on the effects and harms of drugs to anyone, whatever their age, along with advice and support if they, their children or someone they know is at risk of drug misuse. But has it stopped anyone taking drugs? Frank has survived a major cutback in government-funded advertising and, as long as illegal drug use is falling, looks set to be around for a while yet, whether it is responsible for that decline or not.
In countries with stiff penalties for possession, images of prison bars and shamed parents are still commonplace. In the first ad, currently being repeated to mark the 10th anniversary of the campaign, a teenage boy calls in a police snatch squad to arrest his mother when she suggests they have a quiet chat about drugs.
Stimulants such as mephedrone, thought to be responsible for 29 deaths, have been outlawed but new legal highs, with exotic-sounding names, are being created all the time. The adverts will run until the New Year.
Frank (drugs) -
Drugs education has come a long way since Nancy Reagan - and, in the UK. Like most people in the field, he is glad Frank is still there after 10 years, but worries that it is being used as a visible, easy win by politicians at a time when "education and prevention have slipped down the agenda" thanks to budget cuts. Ten years ago a police Swat team crashed into a quiet suburban kitchen and changed the face of drugs education in the UK forever. It was meant to be a trusted "older brother" figure that young people could turn to for advice about illicit substances.
Talk to frank advertising campaign goes live
When Mother created a wise and witty character called Frank who gave drug advice to young people, the team had no idea he would become. The advertising launched today will help to ensure FRANK continues to be the first port of call for the majority of young people who may be at risk from drugs misuse. One early online ad informed viewers: "Cocaine makes you feel on top of the world". What little research there is into the effect of anti-drugs campaigns around the world, such as a study in Journal of Epidemiology and Community Health, suggests they have little or no impact on consumption.
You can follow the Magazine on Twitter and on Facebook Top Stories The Democrat's team are preparing for him to assume cakpaign reins of the presidency in January. One recent campaign in Singapore told young clubbers: "You play, you pay.
It is not a view shared by the Home Office, which commissioned them. News story Talk to Frank advertising campaign goes live Advertising campaign launched by the Home Office to encourage young people to talk to FRANK for information about the harms of drugs.
10 years of frank
Everything from the adventures of Pablo the canine drugs mule to a tour round a brain warehouse has capaign presented under the Frank label, making it a familiar brand name among the nation's youth. There is also no indication that Frank is an agent of the government - something that makes it rare in the annals of government-funded campaigns. Talk to Frank is the UK's longest-running anti-drugs campaign, but does it work?
He describes the new campaign - featuring a gang of tipsy-looking butchers passing around a "t" of meat - as "embarrassingly bad". Published 17 October Home Office This was published under the to Conservative and Liberal Democrat coalition government Adverts aimed at year cmapaign will appear on youth radio stations and websites and pose a series of drug-related questions.
Share this. But Powell says the aim was to be more honest with young people about drugs, in order to establish the credibility of the Campajgn brand.
Even the spoof Frank videos on YouTube are relatively respectful. All Frank campaign ideas are tested using focus groups of young campaigm says a spokesman. Research into a US anti-drugs campaign between and suggests showing the negative effects of drug abuse can often encourage young people "on the margins of society" to experiment with drugs.
Talking about them isn't. It was described by drugs charity Release as being as simplistic and wrong-headed as the film Reefer Madness or the infamous "Heroin Screws You Up" imagery of the s.
Frank's initial response was a leaflet campaign, aimed at students, featuring a "crazy chemist" character, said to be in need of "human lab rats". In came surreal humour and a light, even playful approach.
Talk to frank: do anti-drugs adverts work?
It also upset the Royal Society of Chemistry for its negative portrayal of the profession. It was not always easy to get the balance of the message right. The FRANK campaign has been providing credible drug advice and information to young people and their families since and has established itself as an. Some may not have stuck around to the end of the animation to find out about the negative effects.
10 years of frank
Teenagers are encouraged to reconsider what they know about drugs and where to find reliable information about the risks. So Talk to Frank.
Frahk like every other anti-drugs media campaign in the world, there is no evidence Frank has stopped people taking drugs. Martin Barnes of Drugscope, the body representing most drugs charities in the UK, agrees that the crazy chemist campaign's message - "just because something is legal does not mean it campsign safe" - was simplistic but, he argues, such an approach might be necessary at this stage.
Crucially, Frank was never seen in the flesh, so could never be the target of mockery for wearing the wrong trainers or trying to be "down with the kids," says Justin Tindall, creative director of ad agency Leo Burnett. But a campajgn of anti-drugs campaigns around the world still fall back on scare tactics and, in particular, the drug-fuelled "descent into hell".